
We’ve Rebranded — And Here’s the Heart Behind It
Our mission remains the same with the three values that we uphold Faith, Family & Giving.
But we knew it was time for our brand to visually and emotionally reflect that deeper story.
After months of thoughtful reflection, we’re proud to reintroduce ourselves with a name
and identity that speaks to our brands roots and our future. Ferial Rose is more than just a
brand — it’s a tribute. “Ferial” is my mother’s name. “Rose” is my grandmother’s. Together,
they symbolize Family, Faith & Giving shared between mothers and daughters. This new
chapter is a celebration of those quiet yet powerful bonds between mother and
daughter, past and present, beauty and intention. We’re still the same at heart, just more
aligned, more intentional, and more connected to the story we’ve always wanted to tell.