We've Rebranded From Next Fashion to Ferial Rose - Here's Why

We’ve Rebranded — And Here’s the Heart Behind It

Our mission remains the same with the three values that we uphold Faith, Family & Giving.

But we knew it was time for our brand to visually and emotionally reflect that deeper story.

After months of thoughtful reflection, we’re proud to reintroduce ourselves with a name

and identity that speaks to our brands roots and our future. Ferial Rose is more than just a

brand — it’s a tribute. “Ferial” is my mother’s name. “Rose” is my grandmother’s. Together,

they symbolize Family, Faith & Giving shared between mothers and daughters. This new

chapter is a celebration of those quiet yet powerful bonds between mother and

daughter, past and present, beauty and intention. We’re still the same at heart, just more

aligned, more intentional, and more connected to the story we’ve always wanted to tell.