Our Mission
Hi! My name is Paul, and I want to warmly thank you for taking the time to check out my brand, FerialRose
It means so much to me that you’re here, and I’m excited to share not just my mission—but my heart—with you.
“Always taking you higher,” I've had this slogan on my packaging for over 6 years and that’s exactly what drives everything we do while contributing to something bigger than ourselves.
It means so much to me that you’re here, and I’m excited to share not just my mission—but my heart—with you.
“Always taking you higher,” I've had this slogan on my packaging for over 6 years and that’s exactly what drives everything we do while contributing to something bigger than ourselves.
Mission 1: Redefining Your Handbag Experience
Have you ever walked into a mall and thought, Why isn’t there a store that lets me customize my handbag accessories?
You can spend hundreds—or even thousands—of dollars on a handbag bag, but finding the perfect purse chain fit, clasp, or charm that matches your style and fit is nearly impossible.
That’s why our first mission is to change that.
You can spend hundreds—or even thousands—of dollars on a handbag bag, but finding the perfect purse chain fit, clasp, or charm that matches your style and fit is nearly impossible.
That’s why our first mission is to change that.
I’m inspired by the strong women in my life—my mother, sisters, cousins and aunts—who have taught me the value of connection.
I want to honor them by creating something truly special for you. One day, I hope you’ll step into a Ferial Rose store and be greeted with warmth and kindness.
In our stores, you’ll be able to customize your handbag chain, adjust its length, or add different types of clasps. Whether you need a few extra inches for comfort or a unique clasp to reflect your personal style, we’ll make it happen.
Think of it as walking into a friend’s home—a place where you’re seen, heard, and celebrated. We're going to turn that dream into a reality.
I want to honor them by creating something truly special for you. One day, I hope you’ll step into a Ferial Rose store and be greeted with warmth and kindness.
In our stores, you’ll be able to customize your handbag chain, adjust its length, or add different types of clasps. Whether you need a few extra inches for comfort or a unique clasp to reflect your personal style, we’ll make it happen.
Think of it as walking into a friend’s home—a place where you’re seen, heard, and celebrated. We're going to turn that dream into a reality.
Mission 2: Providing Clean Water to Those in Need
While handbags is the center of our business, helping others is our purpose. Did you know that 2 billion people worldwide don’t have access to clean drinking water?
That heartbreaking statistic drives our second mission: to help 10 million people gain access to safe, healthy drinking water in the brands lifetime.
That heartbreaking statistic drives our second mission: to help 10 million people gain access to safe, healthy drinking water in the brands lifetime.
When I was 10 years old, I experienced a moment that changed my perspective. During a summer camp trip, our group didn’t have access to water for nearly a whole day. I remember the relief and joy of finally drinking that first sip of clean water—it was life-changing.
That memory stays with me, and it breaks my heart to think that so many people, especially children, live without this basic necessity every day.
That memory stays with me, and it breaks my heart to think that so many people, especially children, live without this basic necessity every day.
A lack of clean water causes devastating health problems, forces children to miss school, and keeps families trapped in cycles of poverty.
We’re committed to helping give people access to clean drinking water through donations to charitywater.org and this is just the beginning.
We’re committed to helping give people access to clean drinking water through donations to charitywater.org and this is just the beginning.
I’m here to serve you
Yours truly,
Paul
Yours truly,
Paul
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